VITAR GROUP has its humble beginnings that goes way back to the 1960’s where it started off as a repairer and dealer of home appliances.

As the country sets into the age of economic boom in the 80’s, VITAR embarks into home appliances industry, specializing in wire harness, heater assembly and custom made industrial heating elements supplying mainly to Matsushita Malaysia alongside with other local market.

Over the next decade into the 90’s, VITAR achieves another milestone through more specialized industrial venture in OEM heating elements for home appliances multinationals worldwide as well as locally.

VITAR became the first ASEAN heating element manufacturer accredited with the ISO 9001 Certification. Fifty years since its establishment, VITAR made its mark in the industry as the largest heating element manufacturer in Southeast Asia, with worldwide exports to countries such as, the United Kingdom, United States, Japan, South Korea, Thailand, Singapore, Russia, etc.

The combination of strengths from 5 subsidiaries in the heat & temperature division enables VITAR to operate as a one stop solution provider acting as partners to customers to enchance their competitiveness in the industry.

As such, customers have benefited from our fast responsiveness and flexibility through joint development projects, technology transfer, optimization of manufacturing systems, consistent quality management and vigorous commitment to customer satisfaction.